The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales In the ever-evolving landscape of digital marketing, small business owners are constantly on the lookout for innovative ways to engage their audience, grow their following, and ultimately, increase sales. One trend that has been gaining significant traction is the creation of behind-the-scenes (BTS) videos.…
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Op Ed: Reforming NOL Provisions is Crucial for Pennsylvania’s Economic Future by Dan DeBone, President/CEO of the Westmoreland County Chamber of Commerce As Pennsylvania’s budget discussions and negotiations continue, there is an urgent issue that needs immediate attention: the state’s outdated and restrictive Net Operating Loss (NOL) carryforward provisions. For too long, Pennsylvania has…
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5 Emails That Will Grow Your Business Not all visitors are immediately prepared to make a purchase. However, a significant number are eager to learn from you. This underscores the importance of having a lead magnet on your website-a complimentary resource, training, or course for which visitors are willing to exchange their email addresses. Unlike social media…
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10 Innovative (and Cost-Free) Strategies to Grow Your Small Business Growing a small business can often seem daunting, especially when you don’t have the same marketing budget as large corporations. However, it’s a mistake to think that you can’t afford to market your business effectively. There are numerous creative and budget-friendly ways to attract new…
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The Tool Belt Generation: Revitalizing Our Workforce, One Trade at a Time In today’s workforce, a new generation is adapting their skills to meet the demands of a changing job market. With the rising cost of college education, Gen Z is finding alternative career paths, turning to trades such as construction, mechanics and electronics. This…
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Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams In the rapid and competitive nature of today’s work environment, possessing the skills to influence others, make decisive choices, and steer projects to success has never been more crucial. Matt Abrahams, a communications expert, Stanford professor, and the author of Think Faster, Talk…
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9 Essential Retail Marketing Strategies for 2024 In an era where e-commerce giants seem to be taking over, the significance of brick-and-mortar retail can’t be overlooked. Generational preferences, along with the 24/7 convenience of online shopping, account for much of the differences between online buying habits compared to in- store. Still, many consumers note that…
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Our Region’s Business with Bill Flanagan- A Collaborative Effort by Westmoreland County Chamber, Trying Together & Duolingo The Westmoreland County Chamber of Commerce recently featured on “Our Region’s Business” with Bill Flanagan, showcased its commitment to addressing the critical issue of childcare accessibility and affordability in the region. In collaboration with Chamber member Trying…
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FEATURED ARTICLE: FTF Bans Non-Competes As the President of the Westmoreland County Chamber of Commerce, it’s important for me to keep you informed about regulatory changes that could impact your businesses. One such change that I want to bring to your attention is the recent decision by the Federal Trade Commission (FTC) to ban most…
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Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility Jocko Willink explains that extreme ownership is more than a strategy; it’s a mindset shift that changes how we see leadership. Willink, a highly decorated former Navy SEAL officer and bestselling author of Extreme Ownership, recounts a harrowing incident from Ramadi, Iraq, in his 2017 TedTalk.…
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