Starting a business is an exciting venture with opportunities and challenges. As a small business owner or entrepreneur, having a brilliant idea and solid plan is not enough to ensure your business can grow and succeed. One crucial aspect often overlooked is establishing and maintaining good credit. This can be vital, especially during tough financial…
Inbound Marketing vs. Outbound Marketing: What’s the Difference? Inbound Marketing focuses on attracting potential customers to your business through content marketing, social media, search engine optimization (SEO), and other strategies designed to pull people in. It’s a permission-based approach where customers seek you out for valuable and relevant content. Some of the key elements of inbound marketing…
The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales In the ever-evolving landscape of digital marketing, small business owners are constantly on the lookout for innovative ways to engage their audience, grow their following, and ultimately, increase sales. One trend that has been gaining significant traction is the creation of behind-the-scenes (BTS) videos.…
Op Ed: Reforming NOL Provisions is Crucial for Pennsylvania’s Economic Future by Dan DeBone, President/CEO of the Westmoreland County Chamber of Commerce As Pennsylvania’s budget discussions and negotiations continue, there is an urgent issue that needs immediate attention: the state’s outdated and restrictive Net Operating Loss (NOL) carryforward provisions. For too long, Pennsylvania has…