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5 Emails That Will Grow Your Business

May 29, 2024 / Comments Off on 5 Emails That Will Grow Your Business
Email

5 Emails That Will Grow Your Business Not all visitors are immediately prepared to make a purchase. However, a significant number are eager to learn from you. This underscores the importance of having a lead magnet on your website-a complimentary resource, training, or course for which visitors are willing to exchange their email addresses. Unlike social media…

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Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams

May 6, 2024 / Comments Off on Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams

Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams   In the rapid and competitive nature of today’s work environment, possessing the skills to influence others, make decisive choices, and steer projects to success has never been more crucial. Matt Abrahams, a communications expert, Stanford professor, and the author of Think Faster, Talk…

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Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility

April 24, 2024 / Comments Off on Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility

Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility Jocko Willink explains that extreme ownership is more than a strategy; it’s a mindset shift that changes how we see leadership. Willink, a highly decorated former Navy SEAL officer and bestselling author of Extreme Ownership, recounts a harrowing incident from Ramadi, Iraq, in his 2017 TedTalk.…

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Understanding the Complex Role of HR in Today’s Workplace

April 16, 2024 / Comments Off on Understanding the Complex Role of HR in Today’s Workplace

Understanding the Complex Role of HR in Today’s Workplace The HR Paradox: Balancing Unity and Division Many people think HR is just there to enforce management’s rules without question. But the reality is more complex. A successful company depends on HR’s skill in balancing what the bosses want with taking care of employees’ needs. In…

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AI is a Tool, Not an Employee

April 10, 2024 / Comments Off on AI is a Tool, Not an Employee

AI is a Tool, Not an Employee Submitted by Mark Whittaker, Whitmark Digital Have you been paying attention to the artificial intelligence revolution? I have, and many of us in digital marketing find it hard to talk about anything else these days. It’s hard to summarize “AI” in just a few paragraphs, and new AI…

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Think Twice Before Hiring or Promoting “Brilliant Jerks”

April 3, 2024 / Comments Off on Think Twice Before Hiring or Promoting “Brilliant Jerks”

Arianna Huffington, the co-founder of The Huffington Post, famously criticized the practice of valuing employees solely based on their brilliance. She coined the term “brilliant jerks” for those who excel in their job but have a negative impact on the workplace. While it can be tempting to ignore interpersonal flaws for talent’s sake, promoting or hiring such individuals…

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How to Verify the Accuracy of an Applicant’s Resume

March 27, 2024 / Comments Off on How to Verify the Accuracy of an Applicant’s Resume

In today’s job market, it’s quite common for applicants to exaggerate on their resumes. A surprising find by CareerBuilder shows that 75% of hiring managers have spotted lies on resumes. This highlights a big problem in hiring – how can employers trust what’s on a resume? With the honesty of candidate qualifications on the line, it’s important…

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Navigating the Digital Waters: Guarding Against Phishing in the Business Ocean

March 11, 2024 / Comments Off on Navigating the Digital Waters: Guarding Against Phishing in the Business Ocean
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The  Westmoreland County Chamber of Commerce remains committed to safeguarding your interests and ensuring the security of your valuable information. Recently, we’ve become aware of a concerning issue affecting some of our members – phishing attempts aimed at extracting sensitive data. The Threat at Hand It has come to our attention that certain members have…

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Leadership Impact: Navigating Talent Turnover and Fostering a Thriving Company Culture

February 28, 2024 / Comments Off on Leadership Impact: Navigating Talent Turnover and Fostering a Thriving Company Culture
workplace culture

Talent turnover isn’t simply about losing one person. It’s about losing a significant amount of knowledge and potential. In a study on workplace satisfaction, 75% of workers reported that their immediate boss was the most stressful part of their job. And that stress has a cost. While your best workers may be attracted to the company mission,…

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The New Tipping Culture and How ‘Tipping Fatigue’ Affects Consumer Behavior & Business

February 21, 2024 / Comments Off on The New Tipping Culture and How ‘Tipping Fatigue’ Affects Consumer Behavior & Business
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Tipping Fatigue is Real Tipping, traditionally a token of gratitude or satisfaction towards service, has recently experienced some culture shocks. It’s now common practice to be prompted to tip before the service has been rendered or even in an online transaction that involves zero human interaction. As tipping opportunities multiply, our readiness to tip has,…

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