Meet our Member Spotlight for May: Laura Edgerly of Laura Edgerly Designs—Graphic Design & Marketing Services
Graphic design is the art of visual communication and problem-solving through the use of typography, photography and illustration. Laura has found success as a designer for over 25 years, and has been offering freelance services to Westmoreland County businesses since 2014. “It’s fulfilling to communicate through art and bring it into our everyday experiences,” she explains.
As a sole proprietor, Laura develops every aspect of her business, from sales and consulting to product innovation and project management. “Every product must perform by getting responses or engagements and show a return on investment,” she says. “Good design is good business, it shows your business’s personality and delivers its voice.”
Graphic design is art that’s not about the artist. It’s about communicating the personality of the business or organization. Laura conveys, “Every project is different and creative problem-solving gets my adrenaline pumping. Making a client’s message relatable and compelling while conveying it accurately to the intended audience is a challenge I enjoy.”
What does Laura enjoy most about being involved with the Chamber? She says, “The Westmoreland County Chamber of Commerce has been a vital resource for expanding my client base and has helped me grow as a business owner. Like many creative people, I’m a bit of an introvert. Chad and his team create such a welcoming atmosphere. They make it a comfortable place to strengthen my networking and presentation skills.”
In her spare time, Laura enjoys visiting museums and antique shops, and is a bit of a history buff. “Gardening is also something I truly enjoy,” she says. “Digging in the dirt and planting flowers is the opposite of graphic design. It’s physical, imprecise, and messy.” She also values spending time with her family and her first grandchild who will be 1 in May.
Find out more at www.lauraedgerlydesigns.com.